---
title: Understand Different Chart Types in Reporting
description: A clear summary of each HubSpot chart type
---

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# Understand Different Chart Types in Reporting

## When you customize reports or analyze data in your analytics tools, you can select a style or type of chart to display your data. 

 

1. **Bar Chart (Horizontal Bar Chart)**
   
     - Best for comparing multiple metrics side-by-side horizontally.
     - Example: Comparing downloads of multiple ebooks.
2. **Column Chart (Vertical Bar Chart)**
   
     - Similar to bar charts, but vertical orientation.
     - Ideal when comparing a large set of data, such as contacts generated from marketing channels.
3. **Line Chart**
   
     - Ideal for tracking growth or changes in a metric over time.
     - Example: Tracking monthly growth in contacts.
4. **Area Chart**
   
     - Shows relative growth of multiple metrics together over time.
     - Useful for visualizing how individual metrics contribute to overall growth.
5. **Donut Chart**
   
     - Shows a breakdown of data into categories, with a hole in the center.
     - Example: Lifecycle stage distribution of your contacts.
6. **Pie Chart**
   
     - Similar to donut, but without a hole, showing the distribution of categories clearly.
     - Limited to 25 segments.
     - Example: Contact distribution by source.
7. **Summary**
   
     - Provides a quick, numerical snapshot of a metric without complex visualization.
     - Example: Total number of sales calls or meetings during a period.
8. **Table**
   
     - Ideal when exact numbers are critical.
     - Example: Viewing deals by salesperson and average days to close clearly in rows and columns.
9. **Combination Chart**
   
     - Combines bar and line charts with two Y-axes.
     - Ideal for comparing two different metrics.
     - Example: Comparing website sessions with average session length.
10. **Pivot Table**
    
      - Summarizes, groups, and compares large datasets across multiple rows and columns.
      - Example: Comparing page views and deals by lifecycle stage.
11. **Scatter Plot**
    
      - Highlights relationships between two numeric variables, showing trends and clusters.
      - Example: Exploring the relationship between discounts offered and profit margins.
12. **KPI**
    
      - Ideal for reporting key performance indicators clearly.
      - Can show percentage changes over periods.
      - Example: Monthly contacts created compared year-over-year.
13. **Gauge**
    
      - Visually represents performance relative to a range or target.
      - Uses colored bands (e.g., green, yellow, red) to quickly show performance status.
      - Example: Showing if sales are performing above, below, or near targets.

**Additional Tip:**

- You can show data as percentages on bar, column, line, and area charts by adjusting the **Chart Settings** to use stacked percentage views.

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