---
title: Marketing Contact vs Non-Marketing Contact in HubSpot
description: Below is everything you need to know about how they work, how they count towards your contact tier and whem updates refresh.
---

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# Marketing Contact vs Non-Marketing Contact in HubSpot

## Below is everything you need to know about how they work, how they count towards your contact tier and whem updates refresh.

### What are Marketing Contacts?

Marketing Contacts are **contacts you actively market to** using HubSpot’s **email marketing, ads, or automated marketing workflows**. These contacts **count towards your HubSpot contact tier**, meaning you will be billed for them.

### Key Features of Marketing Contacts:

- They **receive marketing emails**, **automated campaigns**, and **ads** in HubSpot.
- You **pay for these contacts** based on your **HubSpot contact tier**.
- You can **change a contact’s status from Non-Marketing to Marketing** at any time.
- Marketing contacts **can be managed at scale** using HubSpot’s bulk actions.

### What are Non-Marketing Contacts?

Non-Marketing Contacts do not count towards your contact tier and cannot be targeted with marketing emails, ads, or automation in HubSpot.

### Key Features of Non-Marketing Contacts:

- They **can still be managed in the CRM** and **used for sales and service interactions**.
- They **do not receive marketing emails**  from HubSpot.
- **Switching a contact to Non-Marketing status prevents them from counting towards your tier** and saves you money.

### How Marketing Contacts Are Counted

- Only **Marketing Contacts count towards your HubSpot contact limit**.
- You can **track the number of Marketing Contacts in your billing settings**.
- Contacts set as **Marketing before the update date will remain marketing contacts for the next billing cycle**​. 

### When do Marketing contacts count refresh?

- The **update date is always the 1st of each month**.
- Example: If you switch a contact to **Non-Marketing on May 15**, it won’t take effect until **June 1**​.

#### Important notes:

- **If you exceed your marketing contact limit, HubSpot will automatically upgrade you to the next tier**.
- You **cannot downgrade your contact tier until renewal**, even if you reduce your Marketing Contacts​.

#### **Best Practices for Managing Marketing Contacts**

✅ **Monitor your usage** – Use **HubSpot’s Contact Dashboard** to track marketing contacts in real-time.  
✅ **Plan updates carefully** – Ensure you set contacts to **Non-Marketing before the update date** if you don’t plan to market to them the next month.  
✅ **Limit automatic marketing contacts** – Some tools in HubSpot **automatically mark contacts as Marketing** (e.g., certain forms, workflows). Adjust these settings.  
✅ **Use permissions** – **Restrict team members** from unintentionally marking contacts as Marketing​.

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