---
title: Connecting Your Ad Accounts to HubSpot
description: Learn how to connect your Google Ads, Meta (Facebook), LinkedIn, and TikTok ad accounts to HubSpot to manage campaigns, track performance, and report on ROI.
---

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# Connecting Your Ad Accounts to HubSpot

HubSpot's Ads tool lets you connect multiple ad platforms so you can manage campaigns, track contact interactions, and measure ROI without switching between tools. Once connected, HubSpot will display and report on all existing ad campaigns in each connected account.

**Before connecting any account, make sure:**

- You have **Publish access** to the HubSpot Ads tool.
- Your **ad blocker is disabled** in your browser.
- The ad account is **active** (suspended or cancelled accounts cannot be connected).

---

### Google Ads

**Requirements**

- The connecting user must have **Admin access** in Google Ads (check via **Tools \> Access**).
- Smart Campaigns are not supported. If your account is in Smart Mode (URL begins with `ads.google.com/aw/express`), switch first: click **Tools \> Switch to Expert Mode**.

**Connect Your Account**

1. In HubSpot, click the **Settings** icon in the top navigation bar.
2. Go to **Marketing \> Ads**.
3. On the **Accounts** tab, click **Connect account**.
4. Select **Google Ads**.
5. Log in with your Google account and click **Allow**.
6. Select the accounts you want to connect and click **Connect**.
7. If creating a new account, fill in your account name, email, time zone, and currency *(currency cannot be changed later)*, then click **Create account**.
8. Add billing information in Google Ads, then return to HubSpot and click **I've added billing information**.

**Manage Your Account**

Go to **Settings \> Marketing \> Ads**, hover over an account, and click **Actions** to view details, 

---

### Meta (Facebook) Ads

**Requirements**

- The connecting user must be an **Admin** in Facebook Business Manager for that ad account — confirm **Manage Ad Account** is toggled on under **Business Manager \> Ad Accounts**.
- The ad account must be **active**.

**Connect Your Account**

1. In HubSpot, click the **Settings** icon in the top navigation bar.
2. Go to **Marketing \> Ads**.
3. Click **Connect account** and select **Facebook**.
4. Log in to Facebook and click **Continue** after reviewing permissions.
5. Select the Facebook ad accounts you want to connect.
6. Leave **Auto tracking** toggled on to track contacts that interact with your ads.
7. Click **Connect**.

**Manage Your Account**

Go to **Settings \> Marketing \> Ads**, hover over an account, and click **Actions** to view details, connect a Facebook user, manage access, move to another brand, or disconnect.

---

### LinkedIn Ads

**Requirements**

- The connecting user must be an **Account Manager** in LinkedIn Campaign Manager — verify under **Account settings \> Manage access**.
- Accounts **on hold** cannot be connected.
- HubSpot only reports on the **most recent year** of LinkedIn Ads data (LinkedIn requirement).

**Connect Your Account**

1. In HubSpot, click the **Settings** icon in the top navigation bar.
2. Go to **Marketing \> Ads**.
3. Click **Connect account** and select **LinkedIn**.
4. Log in to LinkedIn, review permissions, and click **Allow**.
5. Select the LinkedIn Ads accounts to connect. Leave **Auto tracking** on.
6. Click **Connect**.
7. Select the accounts to sync leads from, then click **Save**.

**Manage Your Account**

Go to **Settings \> Marketing \> Ads**, hover over an account, and click **Actions** to view details, connect a LinkedIn user, manage access, move to another brand, or disconnect.

If LinkedIn app permissions for HubSpot are removed or changed, the Ads tool may stop working and you'll need to reconnect.

---

### TikTok Ads *(Beta)*

**Requirements**

- You must have **Account Access** permissions in HubSpot.
- You must have an active **TikTok For Business** account.

**Connect Your Account**

*First time using the HubSpot Ads tool:*

1. In HubSpot, go to **Marketing \> Ads**.
2. Click **Get started with ads**, then click the **TikTok icon** and follow the authentication flow.

*If you already have other ad accounts connected:*

1. In HubSpot, click the **Settings** icon in the top navigation bar.
2. Go to **Marketing \> Ads** and click **Connect account**.
3. Click the **TikTok icon** and follow the authentication flow.
4. Select the TikTok ad accounts to connect (or click **Create ad account** for a new one).
5. Toggle **Auto tracking** on for each account.
6. Click **Connect accounts**.

**Reporting & Attribution**

With auto-tracking enabled, HubSpot appends UTM parameters to your ad URLs and tracks which contacts interacted with your ads — showing you which videos are driving sales and ROI. View results under the **Manage** and **Analyze** tabs in **Marketing \> Ads**.

**Create Audiences**

1. Go to **Marketing \> Ads \> Create \> Audience**.
2. Select **Contact segment** (retarget existing contacts) or **Lookalike** (reach new people similar to your best customers).
3. Configure the settings and click **Save**.

**Add Pixels**

1. Go to **Settings \> Marketing \> Ads \> Pixels tab**.
2. Click **Add pixel**, select **TikTok**, choose your ad accounts, and click **Add pixel**.

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